Our Story

Mitchell Binder believes in transforming the expected into something new and unique, bringing originality and distinctive details to artisan products.

With confidence, charisma and a maverick attitude he continues to create designs that capture the spirit of America with rock n’ roll sex appeal. He believes that quality and traditions are worth their weight in gold. This is his driving promise for King Baby.


In the 1970’s, when Mitchell was a teenager he moved from Jackson, Mississippi to Los Angeles. It was when music reflected a spirit of idealism and new found freedoms. Musical artists like Hendrix, Joplin and The Dead ruled the airwaves. As Mitchell puts it “it was the ‘Summer of Love’ and my mind was officially blown.”

At 15, Mitchell became a jeweler’s apprentice and shortly thereafter began designing on his own. With his trademark charismatic personality, he soon made the right contacts and quickly became the ‘go to jeweler’ for Hollywood.

Officially launching King Baby in 2000, Mitchell has continued to raise the bar when it comes to design and hand crafted quality. King Baby has flagship store locations in Santa Monica, Nashville, Caesars Palace Las Vegas, and in Beijing, China. We continue to make our pieces in the USA and have become one of the few companies to export USA goods to China.


Our King Baby classics are inspired by Mitchell’s life experiences. His mother’s rose garden, his infamous aunt from New Orleans, the story of a customer’s desire to memorialize his grandmother’s lifetime service in the military or the crazy world of a rock n’ roll celebrity client, each piece holds a special meaning that touches the soul and is eternally stylish.

King Baby is designed for jewelry enthusiasts who appreciate value and artisan products. These special pieces capture the spirit of America with rock n’ roll sex appeal.

King Baby iconic pieces like the traditional MB Cross, the heart pendant, and the rose and wing rings are pieces that tell one’s story. Skulls and lions, daggers and handcuffs, all make the bold statement “For the Chosen Few”.

“What I love about jewelry, it becomes a very personal piece to whomever wears it. That’s one of the things that just does it for me. It gives it meaning, it’s very fulfilling and it gives people some sort of identity as well. That’s the gift. That’s the specialness. That’s what I want to hang onto.”

Designer & Owner