March 24, 2016
Publishers have the Frankfurt Book Festival. Filmmakers have Cannes. Jewelry designers have Switzerland’s Baselworld, where King Baby’s unique presence stood out last week amid the glitter of 1,500 of the world’s most famous and prestigious brands. This year’s show has drawn over 4,000 journalists from traditional and new media, along with tens of thousands of attendees from the world of fashion.
Mitchell Binder displayed items from his new American Craft collection, along with his most elegant and distinctive rings, bracelets, necklaces, pendants and accessories.
King Baby invariably catches the eye of jaded Baselworlders -- after taking in a thousand or two pieces of straight-ahead jewelry, who isn’t going to notice a Turquoise skull, a bull-ring bracelet or an American Craft ring adorned with an anvil? These people know their jewelry, and they know hand-craftsmanship when they see it. A big success for Mitchell and King Baby on the world stage!