A NEW WAY TO SAY, “I AM ONE OF THE CHOSEN FEW”

May 19, 2016

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King Baby’s fragrance was built from the ground up, with the attention to detail and insistence on perfection that typifies all of Mitchell Binder’s work. Over many months, during which vials of scents and essences flew back and forth between Santa Monica and Paris, Mitchell and his team of parfumiers fine-tuned a unisex bouquet that subtly projects the confidence and attitude of King Baby. Its gentle notes of musk, cinnamon, vanilla and honey strike a perfect chord for men and women alike. Like a piece of King Baby jewelry, this fragrance blends with the person who wears it to create a bouquet that is individual and captivating, with just the right touch of boldness.



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